"Some fragrances ask who you are.
This one already knows."

IDENTITY is not for the uncertain. Built at extrait de parfum concentration — the highest form of perfumery — this is a fragrance that moves into a room before you do. Amber. Warmth. Authority. A signature that endures long after you leave.

• Concentration: Extrait de Parfum
• Longevity: 12–16 hours
• Projection: Commanding
• Size: 50ml
• Origin: Crafted in Dubai, UAE

The Composition

Top: Blueberry · Anise
Heart: Cashmere Wood · Floral Notes · Rosemary
Base: Amber · Honey · Musk

The Story

There is a version of you that walks into a room and requires no introduction. IDENTITY was built for that version.

The opening — wild blueberry and cold anise — is the unexpected confidence of someone who doesn't follow trends. The heart warms into cashmere wood and rosemary: layered, complex, unplaceable. And then the base settles into amber and honey — deep, warm, entirely yours.

IDENTITY. Because the most powerful statement you can make is simply being yourself — fully, without apology.

Not sure? Try it first with our Custom Sample Set — choose 3 samples for just £5.99.

Frequently Asked

How long does IDENTITY last?
12–16 hours. Apply to pulse points — wrists, neck, inner elbow. Do not rub wrists together; this crushes the top notes.

How many sprays?
2–3 sprays is plenty. Extrait de parfum is the highest concentration available — more is not needed.

How is extrait different from eau de parfum?
Extrait de parfum carries a far higher concentration of pure fragrance. The result: greater complexity, longer longevity, and a richer skin experience that evolves throughout the day.

Can I return it?
Yes. 30-day satisfaction guarantee. If IDENTITY doesn't move you, we'll make it right.

Returns Policy

You may return most new, unopened items within 14 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the 'Complete Orders' link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound